Big Sean is stitching together a career outside of music with a new fashion line. The Finally Famous rapper is building on his previously released Finally Famous T-shirt line by growing a lifestyle and clothing brand called Aura Gold.

“Launching my own label is a dream come true for me,” he said in a statement, according to HipHopDX. “Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.”

Sean will be debuting Aura Gold’s Finally Famous line at the ProjectMVMNT convention in Las Vegas later this week. However his Aura Gold label does not show up on the site’s brand list, which also include the line from T.I. (Akoo) and the longstanding hip-hop brand Akademiks. 

While Big Sean is making his brand debut at the fashion show, he debuted the look of the line in a recent VIBE magazine photo shoot. 

–Erik Parker, CBS Local