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At one point in our lives, we’ve known someone who has been affected by cancer. October is Breast Cancer Awareness Month and WiLD wants to be there to support those whose lives have been touched by this uninvited visitor.


The whole month of October, WiLD 94.1 has gone PiNK.  We are proud supporters of Breast Cancer Awareness Month!  This year we hope to turn Awareness into ACTION. We have partnered with My Hope Chest, a local organization that helps restore, transform, and complete the cancer journey for breast cancer survivors. See how you can help support them below, plus check out all the events in the area happening throughout the month in support of Breast Cancer Awareness. Throughout the month we’ll be giving out limited edition PiNK 94.1 schwag so you can show your support.

Plus, listen all month long to catch other ways PiNK 94.1 is supporting and how YOU can help!

Breast Cancer ACTION month logo

Did You Know… more than 22,000 women a year lose their breasts to cancer to save their lives but are uninsured or lack the means for breast restoration?

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My Hope Chest (MHC) is an organization focusing on the need of breast reconstruction for uninsured and under-insured breast cancer survivors. As the only national nonprofit of its kind focusing solely on reconstruction, MHC advocates this surgery is truly “The final step in breast cancer treatment.” By enabling women who desire reconstruction to have it, My Hope Chests’ goal is to return these deserving women to a normal life with feelings of “hope”, self-worth, and completeness. Donate to My Hope Chest and help “Create Butterflies and transform lives!”

Check out all the upcoming Breast Cancer Awareness events happening in the area. 

PiNK Events

Oct. 4th – Party In The Park: Susan G Komen

Oct. 5th – Susan G. Komen Race for the Cure St. Pete

Oct. 16th – My Hope Chest’s 2nd Annual ‘Hope Floats On Bra Day FUN-Raiser

Oct. 19th – Making Strides Against Breast Cancer American Cancer Society

Oct. 25-28th – Susan G. Komen 3 Day

This is for the Mothers, Grandmothers, Aunts, Sisters, Daughters and Friends we have lost and those who are currently going through it. This is for the daughters who have lost their mothers and will not be able to share special moments in their lives with them.toni rae

Breast Cancer is not something that can be overlooked, there are ways to catch it in time to get the necessary treatment. At least one in eight women will be diagnosed with this disease.

•Make sure to do a self check and get a yearly check-up with your doctor.

• Avoid becoming overweight. Obesity can raise the risk of breast cancer after menopause, this is when breast cancer most often occurs.

• Eat healthy to avoid weight gain. Eat a diet high in vegetables and fruit and low in sugared drinks, refined carbohydrates and fatty foods. Eat lean protein such as fish or chicken breast and limit red meat intake.

• Be physically active. Research finds that increased physical activity reduces overall breast-cancer risk by about 10 percent to 30 percent.

• Drink little or no alcohol. Alcohol use can increase the risk of breast cancer. pink photo 7

• Avoid hormone replacement therapy. Menopausal hormone therapy increases risk for breast cancer. If you have to take hormones to manage menopausal symptoms, avoid those that contain progesterone and limit their use to less than three years.

• Consider taking an estrogen-blocking drug. Women with a family history of breast cancer or who are over age 60 should talk to their doctor about the pros and cons of estrogen-blocking drugs such as tamoxifen and raloxifene.

• Don’t smoke. Long-term smoking can increase your risk of breast cancer.

• Breast-feed your babies for as long as possible. Women who breast-feed their babies for at least a year in total have a reduced risk of developing breast cancer later. 

Thank you to our supporting sponsors…

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